100% Natural Minerals
beMineral is a pure mineral make-up range developed by Greet Hoedeman, owner of ‘Beauty Inn Health & Beauty Center’ and ‘Beauty Injection’, wholesale, in Nieuwegein. Launched in August 2012. The product had to meet high requirements for development in order to being natural, resulting in a more youthful appearance, offering a perfect camouflage, being water-resistent and protecting from UV rays in the same time. And all this without having the feeling one wears makeup. The seemingly impossible worked and so our foundations only consist of 3 ingredients: Mica, Iron Oxide and Titanium Dioxide which are 100% natural minerals. Therefore the beMineral products are suitable for even the most sensitive skins.